The concept of Relationship Marketing is gaining popularity and
this concept has been made possible through Direct Marketing System.
DISL's Direct Marketing System aims at increasing the efficacy of the concept
of relationship management. The customer is recognized as the most
important person and their needs are catered to in most effective
manners. Direct marketing systems enables the organization to share
an interactive relationship with the customer. This system contains
concepts to ensure customer satisfaction, improve sales and marketing
and important business procedures.
and Internet enabled.
access through Internet.
access control facility.
used is Object-oriented analysis and design (OOAD) Rational Rose
as the object-modeling tool